USLBA co-hosts webinar to promote foreign investment in Libya

On May 20, the US-Libya Business Association (USLBA) and the American Chamber of Commerce in Tunisia (AmCham Tunisia) hosted a virtual conference to highlight investment opportunities in Libya, and to promote trilateral commercial relations between the United States, Libya, and Tunisia.

After introductions by USLBA Chairman, Mr. Mack Moore, and AmCham Tunisia President, Mr. Naceur Hidoussi, Libya’s Ambassador to the US, H.E. Wafa Bughaighis, and Tunisia’s Ambassador to the US, H.E. Nejmeddine Lakhal, shared hopeful messages for the future of Libya and seizing its potential in trade and investment with the US and the international market. Following these remarks, USLBA Executive Director, Ms. Lydia Jabs, moderated a panel featuring Ms. Mai Abdelhaim, President of General Electric International Markets North Africa; Mr. Assad Riyany, Head of Libyan Business at Bank ABC; Mr. Ahmed Ghattour, Representative of Crowe Global; Mr. Rafik Mzah, General Secretary of AfricInvest; and Mr. Adel Chaabane, Partner at Mazars. Ms. Rym Bedoui Ayari, the founder of BCo Consulting and Vice President of AmCham Tunisia, delivered the closing statement.

After noting the recent positive political developments in Libya, as well as economic reforms, the participants all emphasized that Libya is open for business. To that end, panelists identified key sectors for development in Libya, including: Infrastructure and Development, Healthcare, Education, as well as Energy and Power. The speakers shared their experiences and successes operating in Libya and exchanged strategies for conducting business in Libya, banking, managing foreign payments, and obtaining letters of credit.

As an output of this webinar, USLBA and AmCham Tunisia have organized 15 private sector discussions arranged to connect US, Libyan, and Tunisian companies. These meetings will take place virtually from May 24-28. AmCham Tunisia is also planning to organize a road show in Libya to further strengthen ties between Tunisian and Libyan companies.

Through the webinar and follow up meetings, the conference was designed to exchange ideas, opportunities and experiences, foster productive relationships between participants, and launch new joint ventures in Libya’s reconstruction process. We are excited about the outlook for trade and investment with Libya.

To access a recording of the event, please visit: https://youtu.be/hhcRBSWHtY8. For more information, please contact USLBA at information@us-lba.org or AMCHAM at executivedirector@amchamtunisia.org.tn